SEO

Ecommerce SEO

Category, product and collection pages built to rank and to be cited.

What we do

Ecommerce SEO decides whether your category and product pages appear when someone is ready to buy. Shoppers increasingly ask AI assistants which product to pick, and those answers draw on pages search engines have already indexed and trust. A category page with no copy, thin product descriptions or runaway filter URLs loses both the search result and the recommendation.

What we work on

  • Category and collection pages with a short, useful introduction, clear headings and links to the subcategories buyers look for.
  • Product pages with complete descriptions, sizes, materials and care details, plus Product schema showing price and availability.
  • Faceted filters and sort options kept from flooding the index with near-duplicate URLs.
  • Out-of-stock and discontinued products handled with the right redirect or status, so earned rankings are not thrown away.
  • Buying guides and comparisons that answer pre-purchase questions and link straight to the products.
  • Review and rating markup, used only where genuine reviews are visible on the page.

What you get

A fix list ranked by revenue at stake, starting with the categories that bring in most of your sales. Approved changes ship to your store, and the weekly report tracks non-branded impressions, rankings and AI citations for your product terms.

How we work

How we get you cited

Agents run four steps. A person runs the third.

  1. 01AUDIT

    Audit

    Five engines, your site, 90 days of Search Console.

  2. 02FIX LIST

    Fix list

    Every gap, ranked by what it costs you.

  3. 03APPROVED

    You approve

    Nothing ships without a yes.

  4. 04SHIPPED

    We ship it

    Straight to your site or Shopify.

  5. 05REPORT

    Weekly report

    Citations and rankings, in plain words.

Questions

Ecommerce SEO: common questions

Have you done this for an Indian D2C brand?

Yes. For Inching India, an Indian D2C ethnic-wear brand whose average Google position was 8.1 before we started, non-branded impressions rose 95% (daily average, Search Console, 1 Sep to 14 Oct 2026 vs the prior period). The full case study is on our case studies page.

Do you work with stores not built on Shopify?

Yes. We push approved changes to your CMS, to Shopify, or as a pull request on your own code, so custom-built stores are covered too.

Should every filter page be indexed?

No. A filter that people actually search for, such as a colour or fabric, can deserve its own indexable page. The rest should stay out of the index so crawlers spend their time on pages that sell.

Will you write all our product descriptions?

We start with the products and categories that matter most, write or rewrite those, and give you a pattern for the rest. Every description is checked against your product data before it ships.

Related

Related services

Free auditBy invitation

Start with the free audit.

Free · about 60 seconds

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