AI Visibility

Generative engine optimization (GEO)

GEO is the practice of being included in generated answers. We run it alongside SEO and AEO.

What we do

Generative engine optimization (GEO) is the work of getting your brand included when an AI writes an answer, not only ranked in a list of links. It sits on top of SEO, because most engines search before they answer, and alongside AEO, which shapes pages into direct answers. We run all three as one programme, so a change made for one never quietly undoes another.

What we work on

  • A shared keyword and prompt list, so SEO targets and AI prompts point at the same pages.
  • Pages restructured so a generated answer can borrow a clear claim, definition or comparison from them.
  • Original material engines cannot find elsewhere: your own data, sizing guides, process notes and case studies.
  • Third-party mentions in reviews, lists and community threads, since generated answers often name brands others recommend.
  • Rankings and AI citations reported side by side, so you can see where they move together and where they split.

What you get

One plan instead of three separate workstreams, with SEO, AEO and GEO fixes ranked together by what each gap costs you. You approve every change before it ships, and nothing is optimized for AI at the expense of the rankings you already have.

How we work

How we get you cited

Agents run four steps. A person runs the third.

  1. 01AUDIT

    Audit

    Five engines, your site, 90 days of Search Console.

  2. 02FIX LIST

    Fix list

    Every gap, ranked by what it costs you.

  3. 03APPROVED

    You approve

    Nothing ships without a yes.

  4. 04SHIPPED

    We ship it

    Straight to your site or Shopify.

  5. 05REPORT

    Weekly report

    Citations and rankings, in plain words.

Questions

Generative engine optimization (GEO): common questions

Is GEO replacing SEO?

No. Most AI engines search the web before they answer, so a page that cannot be crawled or ranked has little chance of being used. GEO adds to SEO; it does not replace it.

What is the difference between GEO and AEO?

AEO shapes a page so an engine can lift a direct answer from it. GEO is broader: it covers whether your brand is included at all, which also depends on mentions and reputation off your site.

Do we need separate content written for AI?

Mostly no. A page that answers first and backs the answer up serves searchers and AI engines alike, so we improve existing pages before writing new ones.

Related

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